SEO Marketing

SEO the one tool that can help you drive traffic, you might have heard this statement from a lot of people. In this article we will teach you everything you need to know about SEO and how it can impact your business, it is possible that this could be the one thing your business is missing. 

What is SEO? 

SEO stands for search engine optimization. But what does that actually mean? It’s a series of steps that help websites show up higher in the free, or ‘organic,’ results on Google and other search engines. 

Is SEO same as PPC? 

No, the key difference between SEO and Paid advertising is with SEO involves organic ranking meaning you don’t have to pay to be ranked high. Where else with PPC (Paid advertising) you have to pay every time, someone clicks on your ad, basically you have to make a payment in order to rank higher on Google. 

Different types of SEO

1.Technical Optimization

Technical Optimization is doing things on your site to improve SEO that aren’t about content. It often happens behind the scenes. An example is submitting your sitemap to Google.

2.On-Page Optimization

On-Page Optimization is making sure your site’s content is relevant and user-friendly. This includes using the right keywords in your content and can be done through platforms like WordPress, Wix, or Shopify.

3.Off-Page Optimization

Off-Page Optimization is improving your site’s search rankings through activities outside of the site. This mainly involves getting high-quality backlinks to build your site’s reputation.

How does SEO work?

Search engines are usually used by people who are looking for information about a product or service online. Search engine algorithms are computer programs that looks for ways to give searchers the specific results they’re looking for. According to Cathal Melinn “Search engines rely on algorithms to find web pages and decide which ones to rank for any given keyword. Remember there’s also social media algorithms to consider for search”

Here are the simple 3 steps of how search engines work:

Step 1: Search Engine Crawling – A process whereby search engines send out google bots also known as crawlers to explore the web

How it works:

• Discovering New Pages: Bots start by visiting known URLs and following links on those pages to find new pages.
• Revisiting Existing Pages: Bots also revisit existing pages to check for updates or changes.
• As they visit these pages, they read and collect information about the content, both new and updated.

The main purpose of search engine crawling is to create a list of all the web pages on the internet. This list helps search engines quickly find and rank the best pages when someone searches for something.

Step 2: Search Engine Indexing – The process of storing and organizing the content found during crawling.

How it works:

• The index is like a giant library of all the web pages the bots have found.
• The search engine looks at the content of each page, such as text, images, and keywords, to understand what the page is about.
• The search engine also decides if the page is worth including in its index. If the page has useful and relevant content, it gets added to the index.

The main purpose of search engine index is to organize the information found during crawling and making sure only the best and most useful pages are stored and ready to show them up in search results.

Step 3: Search Engine Ranking – The process of determining which web pages are the most relevant and should appear at the top of search results

How it works:

• Searching the Index: When you type in a search query, the search engine looks through its index (the big list of web pages it has stored) to find pages related to your query.
• Using Algorithms: The search engine uses complex formulas called algorithms to figure out which pages are the most relevant and useful for your search.
• Considering Various Factors: These algorithms look at many factors, like:

1. How many times your search keywords appear on the page.
2. How good and reliable the content is.
3. How many other websites link to that page (backlinks).
4. How fast the page loads and how well it works on mobile devices.

The purpose of search engine ranking is to go through the indexed pages and show you the ones that are most likely to answer your questions or meet your needs.

3 Top Factors influencing SEO

There are about 7 factors but in this article, we will discuss the first 3 which we consider important. You can check the rest on this page, we will write another article specifically about these factors.

1. Keyword Research – The process of picking out specific words or phrases that people use when looking for information on search engine. According to Neil Patel It helps businesses understand what potential customers or target audience are searching for online, improves online visibility, and uncovers new ranking opportunities.

How does it influence SEO?

• Understanding Your Audience: By knowing what potential customers or your target audience are searching for, you can create content that meets their needs and interests.
• Improving Online Visibility: Using the right keywords in your content helps search engines understand what your page is about, making it more likely to show up in search results.
• Uncovering New Opportunities: Keyword research can reveal new topics or areas where you can create content, helping you reach a wider audience and rank for more search terms.

In summary, keyword research helps you figure out what words to use in your content so that more people can find your website when they search online.

2. Content creation – Creating content that may be appealing to your target audience, this is done by creating content based on your target interests. NP Accel says ““Over the past 20 years, we have seen so many new features come out from Google that have caused SEOs to adopt new tactics, but one constant we have never seen Google move away from is the importance of high-quality content. As we have continued to double-down on high-quality content, we have seen thousands of customers over the last five years survive every single one of the major core algorithm updates.”

How does it influence SEO? 

• Attracting Your Audience: By focusing on topics your audience cares about, you can draw more visitors to your website. 

• Increasing Engagement: Content that appeals to your audience keeps them on your site longer, which can improve your search rankings. 

• Encouraging Shares and Backlinks: Interesting content is more likely to be shared and linked to by others, which boosts your site’s authority and helps it rank higher in search results. 

In summary making content that your audience loves will result an increase in the number of visitors to your site, keeps them engaged, and improves your chances of ranking higher in search results.

3. Optimizing your Meta descriptions and title tags – The process of Improving the short summaries (meta descriptions) and headlines (title tags) that appear in search engine results.

How does it influence SEO

• Attracting Clicks: Well-written meta descriptions and title tags make your pages more appealing in search results, encouraging more people to click on your link.
• Improving Relevance: Including important keywords in your titles and descriptions helps search engines understand what your page is about, making it more likely to appear in relevant searches.
• Enhancing User Experience: Clear and accurate titles and descriptions help users know what to expect on your page, leading to better user satisfaction and engagement.
• In summary optimizing your meta descriptions and title tags makes your site look more attractive and relevant in search results, which helps bring more visitors to your pages.

We hope you find the following blog helpful, visit our website for more information about how you we can help you grow your business.